Beyond the Paradigm Shift

Beyond the Paradigm Shift was an official side event of Slush 2023. I served as Design Director for the event and was responsible for creating and adapting visual assets across all channels.

The event showcased OP Bank’s vision for the future in collaboration with Accenture, Microsoft, CGI, and Tata Consultancy Services. For this occasion, a comprehensive visual identity was developed, including the event brand, animation style, and overall visual system.

The core concept is expressed through a set of motion-based patterns that represent independent partners collaborating as individual entities within a unified group. Even individually, these elements remain connected through a shared direction and movement toward the future. The result is a cohesive visual system that reflects the event, its partners, and the collective vision.

The motion patterns function as a simple yet effective tool for creating communication assets across digital channels and social media, as well as dynamic visuals displayed on venue screens during the event.

This work was created while working at Accenture Finland.